You don't need to sell anybody anything — I just want to be in your head next time you run into the right guy. Two minutes and you'll know one when you see him.
Lawn care, tree work, handyman, plumbing, HVAC, roofing — anybody who shows up in a vehicle and does the work himself. Here's how you'd know he's who I'm after:
He's good and people know it. Real reviews on Google, four stars and up. Busy off word of mouth.
But he doesn't have a real website. You Google his business and you get a Facebook page, or nothing, or something he built in 2019 and forgot.
And he misses calls all day. Because he's under a sink or up on a roof, and he's not going to answer with his hands full.
He's the owner. Not a chain, not a franchise — him, maybe a couple of trucks. He answers his own phone when he answers it at all.
Ten to twenty pages, on his own domain, built for him — not a template with his name dropped in.
He misses a call, they get a text about ten seconds later. This is the one that pays for the whole thing. Most people won't leave a voicemail — they just call the next guy.
New lead gets contacted right away and stays on a sequence, instead of going cold in his text messages.
After a finished job, the ask goes out on its own. Everybody gets his real Google link.
Don't explain me — you'll get it wrong and it'll be awkward. Copy this, send it to whoever came to mind, done. Or just text me his name and I'll take it from there.
You don't have to watch it. It's the same video a business owner gets — mostly me showing the thing working on a real account.
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I'm early. I've got one client paying me — Fortified Asset Solutions here in town. I built
their site and their Google profile from nothing, and the reviews have been stacking up since.
I've built a few other sites around town as trades. That's the whole résumé.
I'm not going to pretend I've got a hundred clients, and I'd rather you know that before you put
your name on an introduction. The reason I can charge $297 and refund anybody who doesn't like it
is that I'm building the thing I'll be selling for a lot more in a year.